AI exposure score

Public Relations Managers

Public Relations Managers score 55 out of 100, which is elevated exposure to AI. That ranks #137 of 923 US occupations, where #1 is the most exposed. Of the 20 tasks in this job, AI could speed up 3 on its own and 16 more with extra software built on top of it. In April–May 2026, 7 of these tasks showed up in real conversations with Claude, Anthropic's AI assistant.

55/ 100

Elevated

Rank: #137of 923 jobs
US workers: 74,850BLS, May 2025
Median pay: $146,910a year
In real AI use: 7 of 20tasks, April–May 2026

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Task by task

Each task this job involves, as listed by O*NET, rated on whether a large language model like GPT-4 could cut the time it takes by at least half at the same quality. Tasks marked Seen in real AI use appeared in conversations with Claude in April–May 2026 (Anthropic Economic Index).

AI can speed this up on its own: 3 (15%)
AI can speed this up with extra software: 16 (80%)
Little or no AI speed-up: 1 (5%)

Draft speeches for company executives and arrange interviews and other forms of contact for them.AI can speed this up on its own
Respond to requests for information about employers' activities or status.AI can speed this up on its own · Seen in real AI use
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.AI can speed this up on its own
Assign, supervise, and review the activities of public relations staff.AI can speed this up with extra software
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.AI can speed this up with extra software
Design and edit promotional publications, such as brochures.AI can speed this up with extra software · Seen in real AI use
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.AI can speed this up with extra software · Seen in real AI use
Develop, implement, or maintain crisis communication plans.AI can speed this up with extra software
Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.AI can speed this up with extra software
Evaluate advertising and promotion programs for compatibility with public relations efforts.AI can speed this up with extra software · Seen in real AI use
Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.AI can speed this up with extra software
Formulate policies and procedures related to public information programs, working with public relations executives.AI can speed this up with extra software
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.AI can speed this up with extra software · Seen in real AI use
Maintain company archives.AI can speed this up with extra software
Manage communications budgets.AI can speed this up with extra software
Manage in-house communication courses.AI can speed this up with extra software
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.AI can speed this up with extra software
Observe and report on social, economic, and political trends that might affect employers.AI can speed this up with extra software · Seen in real AI use
Produce films and other video products, regulate their distribution, and operate film library.AI can speed this up with extra software
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.Little or no AI speed-up · Seen in real AI use

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Questions about public relations managers and AI

Will AI replace public relations managers?

Not entirely. Parts of the job are likely to change as AI takes over routine tasks. Public Relations Managers score 55 out of 100 (elevated exposure), #137 of 923 US jobs. AI could speed up 19 of the job's 20 tasks, 3 of them on its own, while 1 see little or no speed-up. Exposure means the work is likely to change, not that the job will disappear.

Which public relations managers tasks can AI do?

The most exposed tasks include "Draft speeches for company executives and arrange interviews and other forms of contact for them"; "Respond to requests for information about employers' activities or status"; "Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages".

Which public relations managers tasks are hardest for AI?

Tasks with little or no AI speed-up include "Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities".

Are people already using AI for this work?

Yes. In April–May 2026, 7 of the 20 tasks showed up in real conversations with Claude, according to the Anthropic Economic Index.

How many people work as public relations managers, and what do they earn?

About 74,850 people in the US, with median pay of $146,910 a year (BLS, May 2025).

How to read this score. Exposure measures how much of the work AI could speed up, not whether the job will disappear. A highly exposed job can change shape, with people spending less time on routine tasks and more on the rest. The score counts tasks AI can speed up on its own in full, and tasks that need extra software at half weight.

The ratings come from published research based on GPT-4 (2023). To show what's happening now, each task is also checked against the latest Anthropic Economic Index, which records which tasks people actually use AI for. That data is refreshed automatically when Anthropic publishes a new release. Read the full method.