Market Research Analysts and Marketing Specialists

Market Research Analysts and Marketing Specialists score 50 out of 100, which is elevated exposure to AI. That ranks #214 of 923 US occupations, where #1 is the most exposed. Of the 13 tasks in this job, AI could speed up 0 on its own and 13 more with extra software built on top of it. In April–May 2026, 8 of these tasks showed up in real conversations with Claude, Anthropic's AI assistant.

50/ 100

Elevated

Rank: #214of 923 jobs
US workers: 899,580BLS, May 2025
Median pay: $78,760a year
In real AI use: 8 of 13tasks, April–May 2026

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Task by task

Each task this job involves, as listed by O*NET, rated on whether a large language model like GPT-4 could cut the time it takes by at least half at the same quality. Tasks marked Seen in real AI use appeared in conversations with Claude in April–May 2026 (Anthropic Economic Index).

AI can speed this up on its own: 0 (0%)
AI can speed this up with extra software: 13 (100%)
Little or no AI speed-up: 0 (0%)

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.AI can speed this up with extra software · core task · Seen in real AI use
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.AI can speed this up with extra software · core task · Seen in real AI use
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.AI can speed this up with extra software · core task
Measure and assess customer and employee satisfaction.AI can speed this up with extra software · core task
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.AI can speed this up with extra software · core task
Measure the effectiveness of marketing, advertising, and communications programs and strategies.AI can speed this up with extra software · core task · Seen in real AI use
Seek and provide information to help companies determine their position in the marketplace.AI can speed this up with extra software · core task · Seen in real AI use
Forecast and track marketing and sales trends, analyzing collected data.AI can speed this up with extra software · core task · Seen in real AI use
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.AI can speed this up with extra software · core task · Seen in real AI use
Monitor industry statistics and follow trends in trade literature.AI can speed this up with extra software · core task · Seen in real AI use
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.AI can speed this up with extra software · core task
Direct trained survey interviewers.AI can speed this up with extra software · core task
Develop and implement procedures for identifying advertising needs.AI can speed this up with extra software · core task · Seen in real AI use

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Questions about market research analysts and marketing specialists and AI

Will AI replace market research analysts and marketing specialists?

Not entirely. Parts of the job are likely to change as AI takes over routine tasks. Market Research Analysts and Marketing Specialists score 50 out of 100 (elevated exposure), #214 of 923 US jobs. AI could speed up 13 of the job's 13 tasks, 0 of them on its own. Exposure means the work is likely to change, not that the job will disappear.

Which market research analysts and marketing specialists tasks can AI do?

The most exposed tasks include "Prepare reports of findings, illustrating data graphically and translating complex findings into written text"; "Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand"; "Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals".

Which market research analysts and marketing specialists tasks are hardest for AI?

Every task in this job has some AI exposure, though 13 of them need extra software built around the AI.

Are people already using AI for this work?

Yes. In April–May 2026, 8 of the 13 tasks showed up in real conversations with Claude, according to the Anthropic Economic Index.

How many people work as market research analysts and marketing specialists, and what do they earn?

About 899,580 people in the US, with median pay of $78,760 a year (BLS, May 2025).

How to read this score. Exposure measures how much of the work AI could speed up, not whether the job will disappear. A highly exposed job can change shape, with people spending less time on routine tasks and more on the rest. The score counts tasks AI can speed up on its own in full, and tasks that need extra software at half weight.

The ratings come from published research based on GPT-4 (2023). To show what's happening now, each task is also checked against the latest Anthropic Economic Index, which records which tasks people actually use AI for. That data is refreshed automatically when Anthropic publishes a new release. Read the full method.